CATHRYN ARMSTRONG
Masters of Science in Marketing Research Graduate Student
Graduating May 2020
PROFESSIONAL HISTORY
ANALYTICS & STRATEGY INTERN
May 2019 - August 2019
Provided compliant, actionable, and data-driven insights that contextualize the performance of over 5,000 global clients. I created assets that supported both customer improvement and my broader team within the company. I also, drove change by developing a classification system for incoming data, which saved a significant amount of time and allowed my team to run more efficiently.
CUSTOMER INSIGHTS MARKETING INTERN
June 2018Â - August 2018
Derived analytical insights from client data to drive meaningful conversations about software optimization and best practices. While also implementing a strategy compliant with GDPR regulations following the rising concern of data security. In addition to enhancing the customer experience, I was nominated for an award highlighting my ability to go above and beyond and juggle multiple priorities to help the team achieve goals.
GRAPHIC DESIGN
INTERN
May 2017 - August 2017
Created over 100 media assets for both corporate and franchise use to generate brand awareness and consumer demand. Initiated projects with minimal involvement from management and saw them through to completion. Impacted the business by adding a new segment of media content to drive sales and brand recognition.
PROJECTS
Portfolio of Work at SAP Concur
INTERN FINAL PRESENTATION
The final presentation showcased the projects I completed during my internship as well as areas where I added value to the company and my team. It was presented to department managers and a panel of judges.
INVOICE & DUTY OF CARE ADOPTION KITS
The objective of these kits is to provide clients with guidance on implementing a strategy with their recently purchased Concur Solutions. They identify best practices and provide meaningful insights as a part of a nurture campaign.
KEY PERFORMANCE INDICATOR BENCHMARKING
Set up the visual framework for my team's key performance indicators. As well as researched and compiled data to highlight successes and opportunities for improvements.
INTERN COLLABORATION PROJECTS
Collaborated with interns from other departments on multiple projects and presented deliverables to managers. Projects included building out an interactive product map and conducting a strategic analysis on Diversity & Inclusion initiatives at SAP.
GRAPHIC DESIGN
Below are graphics that I have created at my internship at Two Men and a Truck. They include creative timelines to guide franchises, sample social graphics, and cause marketing graphics.
