Notable Courses
Subject
Marketing
Marketing
Marketing
Information Technology
Information Technology
Computer Science
Course Title
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New Product Design & Development
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Product Innovation Management
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Marketing Strategy
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Business Analytics & Information Systems
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Systems Analysis & Design
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Computing Concepts & Competencies
Grade
4.0
4.0
4.0
3.5
4.0
3.5
Academic Success
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3.83/4.0 GPA
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Dean's List 8 Semesters
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Academic All-American
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Big Ten Distinguished Scholar
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Innovation Tournament 2nd Place
Some of the elements included in this project were:
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Needs Assessment
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Personal Interviews
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Questionnaire Design
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Customer Selection Matrices
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Product Metrics Lists
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Metrics Based Competitive Benchmarking Chart
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Use studies
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Prototyping
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Ethnographic Research
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Analysis of Market Test Results
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Competitor Analysis
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Perceptual Mapping
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Sales Forecasting
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Development of Launch Plan
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Marketing Media Creation
New Product Design & Development Project
For this project I teamed up with three engineering students and another marketing student to complete a semester-long project centered around developing, building, and launching a new product that incorporates a bio-mechanical function. The synthesis and analysis of the new product design included the consideration of the bio-mechanical function with mechanical design, aesthetic design, market research, and project management.
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My team developed the product 'REFLEX' which was an ankle brace that contained a resistance mechanism to provide a rehabilitative function. We discovered the need for the product while conducting research at a occupational therapy clinic. We competed with 16 other teams in an innovation tournament, presenting our products to representatives from General Motors. Our product qualified for the final round of presentations where we came in second place and won a prize of $750.
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